The Instagram post will appeal to a younger teenage demographic, expanding the current demographic of women ages 25-50 by adding teens ages 14-19 . The fact that the video is a loop of a delicious looking spinning cupcake is something that will instantly draw the attention of a teen scrolling through their feed. Moving Instagram posts are not the most common thing, so the uniqueness alone will attract teenage customers into wanting the try the Instagram-able treats! The color scheme of the video and post again follows the preset color scheme with yellow-gold tones, hence promoting cohesiveness. The logo is also present in the video, and is large enough to be clearly seen along with the slogan. (Note: the logo will be the profile picture of the Instagram account). The Headline and "body"use a variation of the slogan and talk directly to the viewer, telling them that they can find such delicious treats at Beans and Sweets. With the use of social media and including a simple, written message in the video itself, this ad effectively leaves the viewer intrigued and persuades them to look further into the business.
Facebook Ad (Video):
Since Facebook is already a very popular among the target market of women ages 25-50, and since Beans and Sweets already uses Facebook to reach its customers, a Facebook post is a perfect way to remind existing customers of the business and attract new potential customers. The ad, unlike a normal Facebook posts is a video, which automatically stands out on one's Facebook feed compared to all the still images on the site itself. This intrigues viewers and attracts more attention to the post, due to eye catching movement in the video. The ad is not hard to follow though, as the background moves while the images of the products stays still. This subtle movement is eye-catching enough to draw attention but not distracting enough to confuse the viewer and detract from the message. The ad includes the logo twice in the collage of images in the center of the ad, and includes images that show Beans and Sweets Sells, coffee, cupcakes, and tarts. The bottom right corner of the ad has the functioning link to the company website, where intrigued women may look for more information. The "body" of the video uses a variation of the slogan and starts with a verb ("come") as a subtle command claim that uses a variation of a persuasive good, better, best claim by saying that one will find their "favorite" treat at Beans and Sweets! Overall this ad is an effective way to garner interest in the business, promote awareness among existing customers, and attract new ones.