Magazine Ad
Magazine Ad:
This magazine is a simple, yet alluring ad aimed at your original/current target market of women in their late twenties to forties. This ad serves as a reminder to customers that the business serves breakfast and coffee then showcases images of muffins, coffee, and a croissant. Additionally the ad includes an image of a cupcake in the same color scheme just to indirectly remind the reader that the business always has cupcakes. The main portion of headline and the variation of the slogan across the bottom of the ad uses the same front as the logo to promote cohesiveness within the campaign. Additionally, the background uses a chalkboard black gradient against the image of breakfast foods to carry on the color scheme. The headline of the ad starts with the word "come", speaking directly to the customer to create a more personal bond with the reader. Additionally, starting the ad with words such as "come" and "try" evokes a sense of urgency to the viewer of these ads. The headline immediately grabs the reader/viewers attention and compels the audience to find more information rest of the ad below (link to website is provided). The body of the ad uses a "new and improved" claim to attract people the business.
This magazine ad focuses more specifically on the coffee and breakfast options that Beans and Sweets has to offer. It displays the coffee and breakfast in a modern and sleek design. The ad would be featured in local Naperville publications such as Glancer, Naperville Sun, Naperville Magazine and in smaller neighborhood magazines and newsletters so everybody (namely women) in the community would see it. By publishing this ad exclusively in local publications, it increases the chances that a person within the community will fully read the ad, since there is less ad clutter and competition in the publication. (Plus is it significantly cheaper to publish it within the local papers, and it directly targets the geographical target market).By emphasizing the local-ness of the business many Napervile residents would find the convenience and the idea of supporting a local business alluring. Overall, this sleek and modern ad, continues the persuasive and creative themes of the others ads in this campaign while also drawing more attention to the breakfast items.
This magazine is a simple, yet alluring ad aimed at your original/current target market of women in their late twenties to forties. This ad serves as a reminder to customers that the business serves breakfast and coffee then showcases images of muffins, coffee, and a croissant. Additionally the ad includes an image of a cupcake in the same color scheme just to indirectly remind the reader that the business always has cupcakes. The main portion of headline and the variation of the slogan across the bottom of the ad uses the same front as the logo to promote cohesiveness within the campaign. Additionally, the background uses a chalkboard black gradient against the image of breakfast foods to carry on the color scheme. The headline of the ad starts with the word "come", speaking directly to the customer to create a more personal bond with the reader. Additionally, starting the ad with words such as "come" and "try" evokes a sense of urgency to the viewer of these ads. The headline immediately grabs the reader/viewers attention and compels the audience to find more information rest of the ad below (link to website is provided). The body of the ad uses a "new and improved" claim to attract people the business.
This magazine ad focuses more specifically on the coffee and breakfast options that Beans and Sweets has to offer. It displays the coffee and breakfast in a modern and sleek design. The ad would be featured in local Naperville publications such as Glancer, Naperville Sun, Naperville Magazine and in smaller neighborhood magazines and newsletters so everybody (namely women) in the community would see it. By publishing this ad exclusively in local publications, it increases the chances that a person within the community will fully read the ad, since there is less ad clutter and competition in the publication. (Plus is it significantly cheaper to publish it within the local papers, and it directly targets the geographical target market).By emphasizing the local-ness of the business many Napervile residents would find the convenience and the idea of supporting a local business alluring. Overall, this sleek and modern ad, continues the persuasive and creative themes of the others ads in this campaign while also drawing more attention to the breakfast items.