This poster advertisement highlights the beautiful cupcakes and custom cakes/desserts your business provides. A niche market that can attract many people in the target market of women aged 25-50, for they may want to order theses desserts for the next big gathering or special occasion. This eye-catching display uses the color scheme to it's fullest potential, making the background a bright yellow gold and having the written portion stand out with black and white font/color blocking. The logo is placed on the top left corner to promote brand awareness, and the address is written directly on the ad (in a moderately large font), so the reader will know exactly where to go after viewing the ad. This poster will be put in neighborhood bulletins in the Naperville area, and will be featured at special events in the summer such as swim meets, baseball games, and in Downtown Naperville. This way, the ad speaks directly to the residents of Naperville (of all ages), telling them directly about your business. The headline uses the closest possible font to match to your logo, in order to promote cohesiveness throughout the campaign. The headline itself speaks directly to the customer, and starts with the word "make". The use of this action word evokes a sense of urgency to the viewer of these ads. The headline immediately grabs the reader/viewers attention and compels the audience to find more information rest of the ad below. The ad lists of a multitude of the products you sell, and ads a personal company manifesto to make your business seem more welcoming and community oriented; which is an element that can also attract the target demographic of women aged 25-50. The "body" of the ad uses variation of the slogan and implies a subtle, yet persuasive, good, better, best claim. Overall, this eye-catching and informational poster can draw in the attention and business of your target market while also attracting a younger demographic due to it's bright and simple design.